How To Guru-Proof Yourself Against Big Product Launches! ECommerce Articles | February 14 Niccolo Zanellato AC Milan Jersey , 2008 Recent Info-Product Launches in the marketing world have been downright scary. Here''s how you can protect yourself against all the marketing hype and rhetoric.
Copyright (c) 2008 Titus Hoskins
Even for those of us who have been dabbling in the Internet marketing arena for a decade or more, all these latest frenzied "Info-Product Launches" are downright scary. In recent months it is not only the product launches themselves that have become a little frightening, but also the rate at which these product launches keep bombarding all of us in the marketing world. It has become so relentless you feel like you''re an extra, ducking for cover in some war movie; Saving Private Ryan comes quickly to mind.
Once upon a time M''Baye Niang AC Milan Jersey , not too long ago, you might get hit with one or two really major launches in a year. Now it seems like we are getting two or three a week. Those actively looking for good, solid marketing information will be totally drenched in the latest "How To" ebooks, videos and courses. Plus Mattia De Sciglio AC Milan Jersey , throw in all those debuting membership sites, seminars, and private coaching sessions and even seasoned marketers are in serious danger of getting "Info Product Launch Burn-out."
For the beginning wannabe online marketer it is a virtual mind field. One misstep and you can wake up, scratching your head: did I actually pay that much for a marketing product I can barely understand Matteo Gabbia AC Milan Jersey , let alone put into practice. Don''t get fooled by all the promises of instant wealth or quick riches. If getting rich was as easy as 123... we would all be sporting Donald Trump hairdos.
To make matters worst, all the latest marketing trends seem to be promoting the laziest ways possible to make a quick killing on the Internet. With this simple marketing tactic or that SEO trick, even the dimmest light bulb on the planet can have roaring online success without even breaking into a sweat or using up any of those precious brain cells. Heaven forbid.
The marketing hype has become so palpable and obnoxious it''s like a rich relative who won''t shut up about how much he''s earning while sitting in his pj''s and playing with his PDA.
"How I made 1 million in 52 minutes." "How I made 100 grand with only a list of 45 subscribers..."
Who is to blame for all this "Info Product Feeding Frenzy"? Well we won''t mention names but these marketers are not shy about what they''re doing. Just the opposite, they brag and boast about how they can manipulate Matias Fernandez AC Milan Jersey , control and whip prospective customers into such a buying frenzy just to see who can sell the largest amount of product in the shortest amount of time.
Some savvy and ruthless online marketers have turned this whole launch process into an art form, offering flashy videos with real valuable content in order to hook potential customers and capture their email contact information. The info-product launch flows out like a well-rehearsed opera:
- Giving the specific date and countdown clock showing when the product goes live.
- Incorporating a blog to keep everyone, including the search engines, informed.
- Strictly limiting the product or buying time to increase demand.
- Even manipulating you to buy the product before someone else beats you to it.
- Having top-name JV partners whipping their devoted followerssubscribers with extra bonus offers.
- Even enticing said affiliate partners with top prizes from ipods to sports cars.
- Everything is in marketing sync for the big day.
Some of the top marketing pros and experts are now even offering courses on how to do exactly that: courses showing HOW you can warm up and psychologically cultivate a whole list of prospective buyers by giving away very valuable information in videos Mateo Musacchio AC Milan Jersey , reports and online calls... all to make that final sale.
There is nothing wrong with making a sale. There is nothing wrong with making a hundred sales, but there is something intrinsically wrong when you know in your heart of heart what you''re selling will never be used by half the people who are buying it.
How many of those sales are from naive or desperate buyers looking for a ''quick fix'' or ''easy ride'' to the good life? How many even if they have the money to buy your product will never have the will power and fortitude to carry out the marketing game plan in your product?
How many people are being fooled by all this marketing hype and rhetoric... how many will actually benefit from buying your product? Makes one wonder if that old saying is really true that in any gold rush, it is the people selling to the miners who make the most money.
All of these marketing products should not only come with an income disclaimer, which all the marketers prudently include Mario Pasalic AC Milan Jersey , if only by some magical power we could see displayed on each product in big bold letters the tell-tell statistic: "How many buyers will actually readviewuse and ultimately benefit from the marketing info-product they have just purchased?"
That would be one statistic worth discovering. Of course, there''s no way of knowing, but one could argue this number is quite large. Otherwise, if you believe all the claims on these products Marco Storari AC Milan Jersey , half the world would be Internet marketers and rolling in dough.
Online marketing is not easy. It can''t be done overnight. There is a learning curve and you must pay your dues. Be extra weary of any short cuts and anyone offering them. Magic formulas do exist and while buying the latest marketing product and information can definitely make the journey easier; always remember, no product can make that journey for you. No product or system can automatically make you rich. Don''t be fooled by flashy headlines, smart videos and the latest next big thing.
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